In part one we talked about the latest offerings from Planar, LG, and Séura. In part two of this series, we’ll continue our view of advancements in displays being released into the Luxury Residential market in 2022. Products include Samsung’s NEO QLED, Hisense Certified WiSA, and Sony Cognitive Intelligence TVs.
New 4K and 8K Displays From Samsung
Samsung’s Neo QLED QN90A 4K display will now be available in new 43″, 50″, and 98″ sizes. These new screens join the existing lineup of 55″, 65″, 75″, and 85″ models. Samsung’s Lifestyle portfolio is also expanding with an 85″ model of The Frame and a 65″ Terrace Full Sun for outdoor.
Samsung has further developed The Wall (IWA Series). Samsung says it’s “the industry’s first 8K resolution with a 120 Hz refresh rate and simple 8K playback.” The Wall can be configured to be over 1000 inches — or about a quarter of the length of a football field. That’s impressive!
Hisense Certified WiSA Ready
WiSA LLC has announced a global collaboration with TV brand Hisense. Their premier TV models have been certified WiSA Ready to connect to all WiSA USB transmitters and certified speakers to create immersive home cinema systems. Hisense joins LG, Skyworth, and Bang & Olufsen brands in integrating wireless technology into their product lines and launches.
“We are very excited to announce the WiSA Ready Certification of these amazing TVs from Hisense,” said Tony Ostrom, President of WiSA. “As the smart TV continues to solidify itself as the center of the home entertainment experience, it is critical for these multifunctional devices to own the front end of great audio performances. WiSA Ready TVs can be seamlessly connected to transmitters and speakers to create immersive sound with direct control from the TV. This is a huge step forward in simplifying the pursuit of bringing outstanding cinema quality entertainment into the home.”
Hisense is the fifth leading TV brand in the U.S. and the fastest-growing among the top five TV brands in the U.S. by units. Hisense is building on its products by bringing even more options to the market in 2021 for consumers to have a premium viewing experience.
Sony Cognitive Intelligence Displays
In 2021, Sony Electronics announced the new BRAVIA XR televisions, including MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, X95J, and X90J 4K LED. What it calls “the world’s first cognitive intelligence televisions.”
Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR use a completely new processing strategy designed to replicate the ways humans see and hear. Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects the “focal point” in the picture. The new processor can cross-analyze various elements at once, just as our brains do. By doing so, each component adjusts to its best outcome, in conjunction with each other, so everything is synchronized and lifelike — something conventional AI cannot achieve.
Cognitive Processor XR can also analyze sound position in the signal, so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound. It learns, analyzes data, and intelligently optimizes the most lifelike picture and sound Sony has ever delivered.