Rayva, the purveyor of turnkey home theaters that can be installed by integration pros in just a couple of days, is taking the same concept to the wellness realm. Instead of escaping reality through cinema-quality video and surround sound, users will be able to escape the stifling indoors with an immersion in nature … a simulated version of nature, to be sure, but a hyper-realistic version that mimics the sounds, sights, and other stimuli found in the great outdoors.
Rayva knows a thing or two about realism. The company principals are famous for engineering spaces and systems that put the audience smack in the middle of intergalactic wars, underwater fairy tails, and live concerts.
Now they turn their attention to forests and streams and sunsets — natural elements that human beings so desperately crave. We are biophilic creatures (biophilia primer below); our DNA is hard-coded for outdoor living after millions of years of evolution, even though we spend 90% of our time indoors. Biologically, we miss the sounds, smells, visuals, air conditions, motion, lighting transitions and other stimuli from nature.
Several months ago, Rayva latched onto biophilia and wellness, and set about designing Rayva Wellness Rooms that would be as turnkey as the theaters it’s famous for. They called these spaces “Outdoor Simulators” when they introduced the concept at CEDIA Expo.