Audience Engagement: Strategies That Work – 1 of 3

Here’s a great article from one of my go-to resources for Live Events, Social tables. They focus on “Connecting the hospitality industry through effortless group management solutions that create successful face-to-face events.”

If you’re in the world of Live Events and Even Technology and haven’t visited this site, do yourself a favor and check it out today.

I’m going to break this article into a three-part series because the 15 steps are too much information to absorb in a single sitting. I found it easier to digest in chunks. Below is round one of three. Also, what’s below are excerpts from the actual article. If you want to experience the full paper, please head over to socialtables.com to read 15 Audience Engagement Strategies That Actually Work.

Introduction:

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event. 

1. Understand your audience.

Surprise, surprise: Getting to know event attendees is one of the most helpful audience engagement strategies event organizers can utilize. Having a thorough understanding of your audience — who they are and what they care about — can help event planners anticipate audience needs and create an event catered to their interests. By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement…

2. Determine which metrics you will use to measure engagement. 

Before an event, determine which audience engagement strategies you’ll employ and which metrics you’ll use to measure success. Put the proper measurement protocols and procedures in place ahead of time to accurately track audience engagement throughout the event. 

There are a variety of KPIs event planners can use to measure audience engagement before, during, and after an event. These include:

  • Live participation. Pay attention to how the audience is responding in real-time at in-person events. Planners can also use live chats or polling to measure engagement at in-person, virtual, or hybrid events. 
  • Audience retention. Track retention levels to see how many audience members attend virtual and hybrid events… Retention measures how long individuals are viewing your content or are active in your virtual event room. A sudden decline in audience retention could indicate that attendees disliked event content…

3. Incorporate the use of a mobile event app. 

Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement. Choose a mobile event app that allows organizers to easily communicate with event attendees quickly… Invite attendees to opt-in for push notifications to receive agenda updates, session reminders, parking alerts, or other pertinent information. 

4. Encourage attendees to “choose their own adventure!”

Customizable session paths give your audience the choice to attend the sessions they’re interested in and skip the ones they’re not. This event style can also help promote engagement by encouraging participants to choose event sessions and topics they’re passionate about and eliminating the fear of missing out on back-to-back events…

5. Choose the right speakers. 

Pacing, enunciation, tone, and cadence are just as important as substance, so look for confident and experienced speakers and presenters. Find a keynote speaker who is enthusiastic, charismatic, and credible. They should be viewed as reliable experts on the topic of discussion and should excel when interacting with a crowd…

7 Inexpensive Video Switchers For Streaming

Recently, a client asked me to review a few inexpensive portable video switcher solutions for live streaming. The requirements are under $1,000, easy to use, and standalone, meaning no additional equipment is necessary for features like video playback and generating graphics.

There are plenty of these solutions on the market, but I found this article from VideStream contains most of the information I need.

It’s packed with details about 7 systems that I wanted to share with my audience.

“Live streaming gives brands the power to connect with the masses. Studies have shown that more people actively engage with live video than most other content formats.”

“One of the best ways to improve the overall quality of your stream is with a video switcher. In this post, we’ll cover the best video switchers for live streaming and reveal why this simple tool is so important for live streaming success.”

Game Changer: LG Transparent Displays For Commercial Facilities

Many applications came to mind after reading this article about LG’s new Transparent OLED Displays on MyTechDecisions.com. Too many to list, but here are a few examples from LG.

LG Display unveiled its first proprietary Transparent OLED back in 2019. Since then the company’s Transparent displays have been used in mixed spaces outside the home such as malls, museums, and subways.

“According to a recent study by leading global consulting firm the Boston Consulting Group (BCG), the global transparent OLED display market is predicted to expand continuously at a compound annual growth rate of 116% over this decade, reaching a total value of around $2.7 billion by 2025 and $10 billion by 2030.”

Those are big numbers!

Event Ideas From Past Academy Award Celebrations

If your role in live events is to design a sophisticated space where people can mingle in style, then I suggest you “borrow liberally” from these event designers.

I would love to visit a location like this from the front-of-house, and not in A/V Village. If you’re lucky enough to attend, please pass back of few photos from your experience.

Bridging the gap between shopping online and in-store at Beautycounter

Elizabeth Segran at Fast Company wrote a great article about why BEAUTYCOUNTER, the socially conscious cosmetic company, is live-streaming everything inside its new store.

“Outside the store on Abbot Kinney, there’s a large sign that lights up when a live recording is happening, much like an old-fashion radio studio. Inside, the front part of the store is traditional retail, but in the back, there’s a stage equipped with professional lighting and audio equipment. Throughout the day, Beautycounter’s employees will live-stream themselves on a platform called Bambuser, which will be broadcast on Beautycounter’s website. If a customer sees a product they like, they’ll be able to click to see the product page.”

This is brilliant. You can read the full article over at Fast Company.

Is this the future of Hybrid Meetings?

I love everything about this “technically comfortable” space. The audience and virtual attendees get to experience the event in a more relaxed, yet formal setting. This is how I envision post-COVID Hybrid Events going forward. Minus the masked staff, of course.

From MeetingNet.com.

“[Marriott Hotels] used an in-person format that it thinks can be a model for other hybrid meetings. The event showcased Marriott’s revised approaches to meeting-room and prefunction-area setups that maintain social distancing, products and staff behaviors that maintain cleanliness of surfaces throughout the spaces, and virtual-event technologies that bring in remote participants.”

World’s first fully-staged drive-in opera comes to London

From AV Interactive.

“The English National Opera has placed its trust in live event specialist ADI to support the world’s first fully staged drive-in opera, ENO Drive & Live at Alexandra Palace, London from 19-27 September.  This outdoor project provided UK audiences with live opera for the first time since March, with ADI providing a complete event production solution, incorporating staging, structures, LED screens, lighting, OB and cameras.”

“Clearly audio is an all-important part of the opera experience. What would usually be projected from a stage into an acoustically balanced 2,000 seater auditorium had to be translated into hundreds of vehicles in a car park. ADI and ENO explored a number of options including delivery over Bluetooth via an app, but eventually decided on the traditional drive-in solution of delivering over radio signal to individual cars. This was supported by an onsite 5.1 audio system which covered the whole car park.”

That’s feakin’ cool! Check out the full article over at avinteractive.com.

Entire Productions believes the safety-conscious event model is here to stay

BizBash.com describes how Entire Productions provides 5 ways to enhance your hybrid event.

“With large events like The Emmys and VMAs going hybrid, Entire Productions believes that this safety-conscious event model is here to stay. Whether the event is a mini music festival or a multi-day conference with entertaining segments, knowing how to better combine in-person and virtual elements for future events is essential to boost attendee engagement and overall satisfaction.”

The 5 topics they discuss are…

  • Engagement Tools
  • Thoughtful Giveaways
  • Curated Entertainment & Unique Experiences
  • The Right Audiovisual Equipment
  • The Right Event Management Company

You can the details about these topics at BizBash.com

Meet the Press – NBC debuts election headquarters

This is a beautiful set. The amount of work involved to move one big show out and another big show in must have been Herculean.

The network is using Studio 1A, normally home to “Today” as is election headquarters — similar to how it was used for convention and debate coverage earlier in the election cycle.

Them there’s AV.

Like for those broadcasts, the main anchor desk is set up against the 40 foot curved LED video wall installed in 2018 as part of a studio refresh that eliminated the one on one interview and sofa areas that had long been part of the set.

You can get the rest of the nerdy bits at NewscastStudio.com.

A 120″ 8K LCD from Sharp

Now that’s a lot of display.

From Rave Pubs.

Sharp Imaging and Information Company of America just introduced today the new 120” class (diagonal) 8M-B120C 8K Ultra-HD Professional LCD display. The 8K monitor packs in 33 million pixels, four times more than a 4K panel, and is aimed at applications like corporate lobbies, showrooms, museums and video production.

Rave has all of the techie details. Click below for more info.