Elizabeth Segran at Fast Company wrote a great article about why BEAUTYCOUNTER, the socially conscious cosmetic company, is live-streaming everything inside its new store.
“Outside the store on Abbot Kinney, there’s a large sign that lights up when a live recording is happening, much like an old-fashion radio studio. Inside, the front part of the store is traditional retail, but in the back, there’s a stage equipped with professional lighting and audio equipment. Throughout the day, Beautycounter’s employees will live-stream themselves on a platform called Bambuser, which will be broadcast on Beautycounter’s website. If a customer sees a product they like, they’ll be able to click to see the product page.”
This is brilliant. You can read the full article over at Fast Company.
I love everything about this “technically comfortable” space. The audience and virtual attendees get to experience the event in a more relaxed, yet formal setting. This is how I envision post-COVID Hybrid Events going forward. Minus the masked staff, of course.
“[Marriott Hotels] used an in-person format that it thinks can be a model for other hybrid meetings. The event showcased Marriott’s revised approaches to meeting-room and prefunction-area setups that maintain social distancing, products and staff behaviors that maintain cleanliness of surfaces throughout the spaces, and virtual-event technologies that bring in remote participants.”
“The English National Opera has placed its trust in live event specialist ADI to support the world’s first fully staged drive-in opera, ENO Drive & Live at Alexandra Palace, London from 19-27 September. This outdoor project provided UK audiences with live opera for the first time since March, with ADI providing a complete event production solution, incorporating staging, structures, LED screens, lighting, OB and cameras.”
“Clearly audio is an all-important part of the opera experience. What would usually be projected from a stage into an acoustically balanced 2,000 seater auditorium had to be translated into hundreds of vehicles in a car park. ADI and ENO explored a number of options including delivery over Bluetooth via an app, but eventually decided on the traditional drive-in solution of delivering over radio signal to individual cars. This was supported by an onsite 5.1 audio system which covered the whole car park.”
BizBash.com describes how Entire Productions provides 5 ways to enhance your hybrid event.
“With large events like The Emmys and VMAs going hybrid, Entire Productions believes that this safety-conscious event model is here to stay. Whether the event is a mini music festival or a multi-day conference with entertaining segments, knowing how to better combine in-person and virtual elements for future events is essential to boost attendee engagement and overall satisfaction.”
This is a beautiful set. The amount of work involved to move one big show out and another big show in must have been Herculean.
The network is using Studio 1A, normally home to “Today” as is election headquarters — similar to how it was used for convention and debate coverage earlier in the election cycle.
Them there’s AV.
Like for those broadcasts, the main anchor desk is set up against the 40 foot curved LED video wall installed in 2018 as part of a studio refresh that eliminated the one on one interview and sofa areas that had long been part of the set.
Sharp Imaging and Information Company of America just introduced today the new 120” class (diagonal) 8M-B120C 8K Ultra-HD Professional LCD display. The 8K monitor packs in 33 million pixels, four times more than a 4K panel, and is aimed at applications like corporate lobbies, showrooms, museums and video production.
Rave has all of the techie details. Click below for more info.
Here are four other lessons from Inc. 5000 companies that are wining and dining clients virtually.
1. Send care packages in advance.
Before the age of Covid-19, client meetings were generally casual affairs for Stefanie Hill, who runs the San Francisco office of IT management consulting firm Pariveda, an 11-time Inc. 5000 company (No. 4,791 in 2019). “As in ‘Let’s go grab a cup of coffee,’ or ‘Let’s go grab a glass of wine,'” she says.
Hill is still picking up the wine tab–only now she plans ahead. For two recent client meetings, she headed to the post office in advance and shipped wine to the clients’ homes, along with wine glasses etched with the Pariveda logo. This touch createda way for her to match what they were drinking and leave them with a Covid-era keepsake. For a recent morning discussion with counterparts from Microsoft and Amazon Web Services, she mailed fresh coffee from Brandywine Coffee Roasters and Pariveda mugs. “We actually found a blend called ‘Social Distancing,'” Hill says.
2. Add the element of surprise.
For many remote workers, the Zoom window has become a constant presence on computer desktops. To liven up video calls, Kristen Liggett, group account director at Agency EA, an experiential marketing agency based in Chicago (No. 2,127 on the Inc. 5000), is telling clients to expect a delivery one hour before their meeting–but won’t say what. En route: a bottle of rosé and assorted cheeses and snacks from a nearby gourmet market.
“Who doesn’t love a surprise?” says Liggett. “And it adds a layer of fun rather than expectation,” she adds.
Gone are the days when two teams of five players gathered in a room to battle each other on the video game frontier. With some of the biggest esports live events recording attendance levels of more than 100,000 people, the venue must be large enough to house a crowd. A venue that’s too small will make the players feel uncomfortable—no one wants a spectator to infiltrate their personal space during tense moments of play.
Common esports venue types that meet varying size needs:
Dedicated esports venues
2. A centralized location
You know venue location is one of the most important factors when it comes to event turnout. Don’t select a site that’s off the beaten path. After all, a substantial portion of your players and spectators probably don’t have driving licenses and will rely on parental drop-offs or public transportation. Some parents might even be wary of hauling their kids to a far-flung venue, let alone leaving them there for a day-long tournament.
3. The necessary licensing
Video games fall under the same copyright protection as other audiovisual works. Creators and publishers have the right to approve (or disapprove) the use of their games in public tournaments. Because of the rising popularity of these events, however, most publishers sell licenses to esports tournament organizers and third-party leagues—after all, it’s a source of revenue and an opportunity to promote their games.
Adding Virtual As An Aspect Of Your Show, Booth, Event, Conference Has Massive Benefits For facilitators.
You are not limited by location. Your audience is now global. This means your experience can happen at any time and from anywhere. You may invite as many people as you want from wherever you want, so think about how to make this work for your brand most effectively. Is there a market you wish you could expand to but haven’t been able to get a foothold on the ground as of yet? This may be an opportunity for introducing your business or product to a completely new – and diverse – crowd.
Your stage is as big as you want to be, with all the bells and whistles you desire. Say you always wanted lasers and dry ice as your intro but couldn’t make it work with your budget – here you go. Dazzle them with theatrics onscreen.
Your entire event may be recorded and replayed by your audience at their convenience. This is a huge bonus, as we are all tight on time. Given both professional and personal constrictions, having the ease of “attending” when it’s convenient instead of when it’s actually happening may allow for new attendees and admirers you would not have gained otherwise. Additionally, you might add gated forms to collect data and begin a long-term nurture marketing campaign.