Is It Better To Be a W-2 Contractor or Employee?

As the gig economy expands, many professionals are considering the benefits of contract work over traditional employment. While both W-2 employment and contract work have their advantages and disadvantages, there are several reasons why W-2 work as a contractor may be a better option for some individuals.


One of the primary advantages of W-2 work as a contractor is the flexibility it offers. Contract work is often project-based, allowing contractors to work on various assignments and gain exposure to different industries and job functions. In addition, contractors can set their schedules and work from wherever they want, providing more flexibility for those who need to work around other commitments. This flexibility can be especially beneficial for individuals with family, educational, or personal obligations requiring a more flexible schedule.

Career Growth and Advancement

W-2 work as a contractor can offer more career growth and advancement opportunities. Employees who work for a company are often limited by the options available within the organization. As a contractor, they can work with different clients and gain exposure to various industries, which can help them build a broader skill set and open up new career paths. This can be especially beneficial to individuals who are looking to expand their skill set or who are looking to transition to a new career.

Higher Pay

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Why Professional AV Systems Are Easier to Maintain Than DIY Projects

As technology advances, homeowners are presented with more and more options for installing audiovisual (AV) systems in their homes. While many homeowners may be tempted to install a DIY system, the reality is that professional AV systems are a better investment in the long run. In this article, we’ll explore why and the advantages of professional AV systems.

The Reality of DIY Projects

  • Poor performance and reliability issues
  • Limited capabilities and scalability
  • Homeowners are left to troubleshoot and maintain their systems on their own

While DIY projects may initially seem like a cost-effective solution, the reality is that they often result in poor performance and reliability issues. This is particularly true regarding AV systems, which are complex and require a certain level of technical expertise to install and maintain properly. DIY systems may be limited in capabilities and scalability, leaving homeowners to troubleshoot and maintain their systems independently.

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How Website Algorithms Affect Discovering New Content.

The Limitations of Personalization

The internet is a vast and ever-expanding digital landscape, filled with abundant content waiting to be discovered. However, the way we access this content is often dictated by website algorithms that prioritize certain types of content, making it difficult to explore outside of our established interests. So how do website algorithms interrupt spontaneity and affect our ability to discover new content? Let’s find out.

Website algorithms are designed to personalize our online experience based on our search history, clicks, and other online behavior. While this can be helpful, it can also limit our exposure to new content. For example, if a user frequently watches cooking videos, the algorithm will prioritize cooking content, making it less likely for them to come across content outside their interests. This can frustrate users looking to branch out and discover new topics.

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The Role of a Security Operations Center (SOC) in Corporations.

A Security Operation Center (SOC) is a centralized unit that deals with security-related issues, such as network, information, and physical security. The primary goal of a SOC is to provide continuous monitoring and analysis of security-related events and incidents. This includes identifying potential security threats, investigating security incidents, and responding to security incidents in a timely manner.

SOC teams typically follow established standards and practices to meet these goals, such as the NIST Cybersecurity Framework or the SANS Institute’s Critical Security Controls. These frameworks provide guidelines for identifying, protecting against, detecting, responding to, and recovering from security threats.

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The Importance of Investing in Highly Skilled AV Professionals

AV technology constantly evolves, and professionals must stay up-to-date with the latest advancements to deliver successful projects.

It’s important for corporations to understand that investing in highly skilled AV professionals will ultimately lead to better results and a higher return on investment. Paying professionals what they’re worth is not only fair, but it’s also a smart long-term business strategy.

The benefits of investing in highly skilled AV professionals extend beyond just the technical aspects of projects. These professionals also bring a wealth of experience and knowledge that can be invaluable to corporations. They can provide insights into industry best practices, offer creative solutions to problems, and help organizations stay ahead of the curve regarding AV technology.

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A Gig Executive: A Cost-Effective Way to Scale Your Business

As a business owner, you might look for ways to scale your operations without breaking the bank. One way to do this is by hiring a gig executive. A gig executive is an expert you can “rent” for a specific project or temporarily. They bring a wealth of knowledge and experience, allowing you to access specialized skills without the long-term commitment of a full-time hire.

The Benefits of Hiring a Gig Executive

Hiring a gig executive is a cost-effective way to access specialized knowledge and expertise. They can help you solve complex problems, implement new strategies, and drive growth. Unlike hiring a full-time employee, you don’t have to incur the high costs of hiring, training, and retaining a new employee. Instead, you can hire a gig executive on a flexible, adaptable, and cost-effective basis.

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How to promote yourself as a Consultant

As a consultant, promoting yourself effectively is essential for attracting new clients and growing your business.

Here are some technical tips on how to do this:

  1. Create a strong online presence:
    A professional website and an active social media presence can help you reach a wider audience and establish your credibility as a consultant. Use your website to showcase your services and experience and social media to share industry news and updates about your business.
  2. Optimize your website for search engines:
    To increase your visibility to potential clients searching for consultants online, optimizing your website for search engines is crucial. This includes using relevant keywords in your website’s content and meta tags and creating high-quality backlinks to your site. This will help your website rank higher in search engine results and increase the chances of attracting new clients.
  3. Use data to your advantage:
    By tracking data and analyzing the results of your marketing efforts, you can learn what works and what doesn’t when promoting yourself as a consultant. Use tools like Google Analytics to track your website’s traffic and performance, and use this information to refine your marketing strategy.
  4. Utilize email marketing:
    Email marketing can be a powerful tool for promoting your services as a consultant. Use email newsletters or automated drip campaigns to stay in touch with potential clients and keep them updated about your business.
  5. Create a content marketing strategy:
    By creating and sharing valuable content, you can establish yourself as an expert in your field and attract potential clients. Develop a content marketing strategy that includes blog posts, whitepapers, ebooks, and other types of content that will interest your target audience.

Following these technical tips can effectively promote yourself as a consultant and attract the clients you need to grow your business.

The 10 Best Cities for Planning Careers

For new planners ready to launch an event planning career and experienced planners ready for a change, Social Tables gathered a collection of cities with bustling event scenes across industries. Read on to learn what makes each city perfect for the work and personal lives of planners. 

To find the best cities for event planners, Social Tables focused on the availability of event industry amenities and services, and quality of life attributes. Here are our top 10 picks and what they have to offer:

Pick the perfect city for your event planning career

From the charm of Atlanta and Austin to the hustle and bustle of Chicago and New York, you have plenty of options when it comes to finding the right work/life balance in the event planning business.

Collaboration Consulting. Enterprise design and deployment in 2020

Integrated information, communication, and technology (ICT) is the latest acronym that defines the work of consultants who are responsible for providing the design solutions and specification guidance that make enterprise spaces as functional and productive as possible. Just as our enterprise clients are, we are constantly adjusting to the metamorphosis in products, platforms, ecosystems and the user experience. Gaining mastery of the client’s collaboration workflow and IT-network roadmap is the secret sauce for integrating technologies into the organization’s global ecosystem. That’s because today’s decisions around unified collaboration (UC) are affecting the three most significant components of any facilities project: schedule, budget, and quality. Consultants have to be engaged earlier in the timeline, and we have to stay around longer to verify success.