Elizabeth Segran at Fast Company wrote a great article about why BEAUTYCOUNTER, the socially conscious cosmetic company, is live-streaming everything inside its new store.
“Outside the store on Abbot Kinney, there’s a large sign that lights up when a live recording is happening, much like an old-fashion radio studio. Inside, the front part of the store is traditional retail, but in the back, there’s a stage equipped with professional lighting and audio equipment. Throughout the day, Beautycounter’s employees will live-stream themselves on a platform called Bambuser, which will be broadcast on Beautycounter’s website. If a customer sees a product they like, they’ll be able to click to see the product page.”
This is brilliant. You can read the full article over at Fast Company.